Jimmy Page was a bad boy—one of rock ‘n’ roll’s early rebels. He wore his Les Paul slung low at his crotch and performed with a confident, serpentine swagger—forgoing technical perfection for passion and raw emotion. With a lit cigarette dangling from his mouth and wearing his infamous dragon suit, he epitomized the 70’s rock guitar god with all its excesses, adoration, and vices.
Then there was the sound. Nothing sounds quite like a Les Paul Standard powered by a cranked 100-watt Marshall stack. Tough. Gritty. Distorted. It was the prize of Page’s arsenal and powered his vision of electric blues that would become the trademark of Led Zeppelin’s sound.
On the first Led Zeppelin record Page played a Fender Telecaster given to him by Jeff Beck, and used a Gibson J-200 for the acoustic tracks. From Led Zeppelin II onward he used a 1959 Sunburst Gibson Les Paul Standard sold to him by James Gang guitarist Joe Walsh in 1969. It’s one of the most famous guitars in rock ‘n’ roll history and is referred to as “Number One.” You can hear this guitar on the songs “Whole Lotta Love” and “Heartbreaker,” each with some of the most memorable guitar riffs in the rock genre.